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Kernels Corner
Fresh takes from the Popcorn crew
Featured Article
Meta vs. Ad Agencies: Why AI-Powered Advertising Is Forcing a Business Model Reckoning
Technology has disrupted agency operations before. Google Ads, social platforms, DIY website builders, and tools like Canva have all reduced reliance on professional services.
October 15, 2025
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Dennis Pang
All Articles
Meta vs. Ad Agencies: Why AI-Powered Advertising Is Forcing a Business Model Reckoning
Technology has disrupted agency operations before. Google Ads, social platforms, DIY website builders, and tools like Canva have all reduced reliance on professional services.
October 15, 2025
|
Dennis Pang
Virtual Influencers vs. Real-World Creators: What Brands Need to Know Now
From AI-generated avatars landing brand deals to influencer junkets gone wild in Tulum, the world of influencer marketing is evolving fast. Here's our take on the latest trends.
July 7, 2025
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Dennis Pang
Bluesky Explained: A New Era In Social Media?
With no ads, minimal corporate presence, and a focus on individual users, Bluesky is quickly becoming a go-to space for smaller, tight-knit communities and niche fandoms.
February 20, 2025
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gopopcorn
What is the best way for digital agencies to collaborate with tech companies today?
Digital marketing is constantly changing as technology evolves and staying on top of the latest trends and updates is crucial for success. As an agency serving tech companies, it’s important to be ...
December 17, 2024
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Dennis Pang
What Youtube Shorts Means for Marketers
YouTube Shorts is a new platform that will give creators more opportunities than ever to promote their brand. However, it comes with its own set of challenges. Let’s dive into what the pros and ...
December 17, 2024
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Dennis Pang
Recession-Proof Restaurants: Building a Digital Presence to Outlast Winter
We know you’re busy, so we’ll get straight to it: You need to launch your restaurant online. And we know what you’re thinking: “But I’m a restaurant! How do I do that?” If you want to build a ...
December 17, 2024
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Dennis Pang
putting people first at popcorn
Recently our company was awarded the certification for excellence in workplace culture. We’re a people-first company, invested in the continuous growth and development of the people that make the ...
December 17, 2024
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Dennis Pang
popcorn media's ways of working: the stress checker
How are you? It’s a question we hear a lot in our daily lives. It’s the right hook in the one-two punch combo of most initial greetings and a way to demonstrate a desire to go just a little bit deep..
December 17, 2024
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Dennis Pang
Let's get creative!
Being creative means so much more than just idea generation. Creativity emerges in our everyday; in the way we solve problems, see things differently, and ultimately create something new. In the ...
December 17, 2024
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Dennis Pang
integrating multi-channel campaigns: addressing client confusion over platforms
In this blog, we’ll break down common misconceptions about multi-channel campaigns and share strategies to seamlessly integrate platforms for maximum impact.
December 17, 2024
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Dennis Pang
how changes to iOS14's user privacy affects advertisers
If you haven’t already heard, iOS 14 and other security policies have introduced some major changes to the way ad platforms like Google and Facebook can target users and attribute conversions. It’s ti
December 17, 2024
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Dennis Pang
2023 is two months in and this is what people are talking about
The social trends are ever-evolving, and 2023 is set to be another year of banger changes and developments. From the rise of social commerce to the increasing importance of niche platforms, there ...
December 17, 2024
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Dennis Pang
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