Kernels Corner

Fresh takes from the Popcorn crew

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Meta vs. Ad Agencies: Why AI-Powered Advertising Is Forcing a Business Model Reckoning

Technology has disrupted agency operations before. Google Ads, social platforms, DIY website builders, and tools like Canva have all reduced reliance on professional services.

October 15, 2025

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The News on tues #6: a tikTok uptick, google skills and new reviews

The Popcorn team understands the importance of ensuring that we’re up to date with emerging trends, digital marketing news stories and platform updates. During our weekly team meeting, we each ...

The news on tues #4: more connection, classic commercials and PPC campaign rebound!

The Popcorn team understands the importance of ensuring that we’re up to date with emerging trends, digital marketing news stories and platform updates. During our weekly team meeting we each ...

The news on tues #5: working from home moving on from COVID, supporting SMB's

The Popcorn team understands the importance of ensuring that we’re up to date with emerging trends, digital marketing news stories and platform updates. During our weekly team meeting we each ...

contextual targeting, coloured profiles... COVID-19

The Popcorn team understands the importance of ensuring that we’re up to date with emerging trends, digital marketing news stories and platform updates. During our weekly team meeting we each ...

the news on tues #3: connection, comparision & COVID-19

The Popcorn team understands the importance of ensuring that we’re up to date with emerging trends, digital marketing news stories and platform updates. During our weekly team meeting we each ...

the news on tues #1: digital marketing Trends during COVID-19

In January, the Popcorn team went on a two-day retreat to the Sunshine Coast in Beautiful British Columbia. We packed our laptops, a flipchart and loads of goodies, and took some time away from ...

social pacific conference 2023: an insight into the future of social media marketing

Popcorn recently attended Social Pacific Conference, Canada’s largest digital marketing conference! It was a two-day event that brought together social media experts, influencers, and marketers ...

popcorn's commitment to serving small businesses

As a small business, we at Popcorn understand the value they bring to our communities. From neighborhood restaurants, to local grocers and specialty shops, small businesses aren’t just key economic dr

should my business be active on tikTok or instagram in 2023

Welcome to the ever-changing world of social media! As a business owner, you’re always on the lookout for the best ways to reach and engage with your audience. With the popularity of social media ...

linkedIn rolls out carousel's officially

LinkedIn users have been using PDF attachments to create individual frames that mimic the popular carousel posting style of Instagram for some time. While this creative application was a great ...

how much does marketing cost? a guide to setting a marketing and PR budget

One of the most critical aspects of setting a marketing and PR budget is to identify the business’s goals and objectives. The budget should be based on what the business wants to achieve and how ...

instagram influencer marketing strategy guide

In recent years, Instagram has become a powerful social platform for businesses, creating a space for individuals with a large audience base to authentically recommend products and services to ...