Vancity Credit Union is a values-based financial co-operative credit union that uses its assets to improve the financial well being of its members as well as their communities.

We helped Vancity strategically develop content for their TikTok account as a part of their overall communications strategy to “always meet their audience where they exist.”

Popcorn created and optimized native Instagram and TikTok videos to inform Vancity's target audience about its social and environmental impact investing options.

We saw a 4-5x increase in reach and engagement with the content created and posted to TikTok.